Before You Innovate the World, Innovate Yourself

The future belongs to those who grow from the inside out. In a time of rising demands, real leadership begins within—rooted in awareness, values, and presence. It’s about becoming more whole, more human, and able to lead meaningful transformation.

how I can help

  • Alita Watson  Spot Coaching

    One-on-One Coaching

    Strengthen emotional intelligence, navigate high-stakes situations, communicate with clarity and conviction, and refine a leadership style that’s both impactful and deeply authentic. This immersive engagement is designed for founders and senior leaders who are evolving quickly and need a trusted thought partner to meet the moment. Engagements typically range from 6–18 months and include a 360 assessment to illuminate patterns, strengths, and opportunities for growth.

  • Alita Watson Embodied Leadership Programs

    Conflict Coaching

    Having a tough time with a colleague, co-founder, or board member? When communication feels stuck or strained, conflict coaching creates a focused space to explore what’s really happening beneath the surface. I guide you through the core relationship dynamics with clarity and care.

    Using proven mediation and relational approaches, I help you navigate challenging conversations safely and effectively—so you can move past frustration, rebuild trust, and restore connection. Many leaders find that even a brief intervention can unlock powerful shifts and renewed collaboration.

  • Alita Watson Matchmaking & Referral Service

    Tailored Referral Services

    I lead a global network of renowned coaches, organizational health specialists, and wellness professionals—spanning traditional and innovative approaches—ready to support your transition in mind, body, and spirit.

    Through a focused discovery session, I get to know your goals, challenges, and personal style. From there, I cut through the overwhelm of options and ambiguity of expertise to connect you with the right practitioners—those who align with your current season and can support your growth in meaningful ways.

    This is a highly personalized process designed to accelerate transformation and help you access the exact support you need—so you can move forward grounded, resourced, and ready for what’s next.

  • Alita Watson Soul Scrubbing Retreat

    Six-Month Group Coaching Program

    Nothing expands your perspective like being witnessed, reflected, and stretched by peers who are walking their own edge. This tightly held container brings together leaders in transition or on the verge of their next big chapter—professionally, personally, or both.

    Over six months, you’ll strengthen relational intelligence and executive presence, learn how to create meaningful impact within broken systems, and expand your capacity to hold the many roles you play with integrity and grace.

    You’ll be inspired and challenged by your peers, build lifelong friendships, and emerge a more powerful and embodied leader—better equipped for the demands of these transformative times. This virtual experience concludes with a retreat in the Gulf Islands of British Columbia.

Chief of Staff & VP at Sonder

Before working with Alita, I was very hesitant about managing peers and was allergic to giving feedback. Alita helped me unlock the ability to communicate directly with compassion, and this led to much more effective results from my team. She literally transformed me into a new kind of manager, and without her I would've been managed out of Sonder a long time ago. I will forever be grateful for the impact Alita has had on our organization and on me personally.”

VP, Product & Data at Hotel Engine | Startup Operator & Advisor | Angel Investor

“Alita embodies what I would consider being key traits and qualities of a great coach, including being a powerful listener, inspiring trust, acting with tremendous compassion and integrity, and having both a high IQ and a high EQ. Alita had an acute ability to quickly understand complex situations, analyze relationships and group dynamics, and understand nuances. She was a fantastic partner helping me, my team, and other leaders navigate difficult conversations and resolve both short-term challenges and broader questions or situations of long-term significance.  And above all, she was instrumental in helping me grow as a people manager and leader.”

Volunteer & Photographer, Smile Network International

“I literally travelled to the ends of the earth with Alita. I've watched her spirit and energy guide people through difficult and confusing times. When I'm traveling with Alita I know she has not only my back but all those around her.”

Unsure of Where to Begin?