In Service of Your Evolution.
Accelerating your journey as a leader and legendary organization.
Being a leader in the world we live in today, comes with a quality of pressure, complexity and unique challenges that have never existed before.
In an era defined by constant change and uncertainty, now is the time to upgrade our internal operating systems, cultivate relationships that withstand adversity, and create a bold new vision for the future.
As an Embedded Coach and Head of Culture at Sonder, a unicorn startup that rapidly grew from 150 to 2,500 employees and eventually went public, I led over 10,000 coaching sessions —supporting emerging leaders in achieving the impossible, over and over again. I have seen firsthand what truly fosters engagement, creativity, and resilience…
how I can help
Organizational Advising
Fractional Embedded Coaching, Training & Placement
Facilitation & Team Building
Training & Workshops for Customer-Facing Employees
Organizations
1:1 Executive Coaching
Conflict Coaching
Tailored Referral Services
Six-Month Group Coaching Program
Individuals
Francis Davidson, Founder & CEO of Sonder
“Alita became a cornerstone of our company. She helped our leaders – executives and middle management – understand their blindspots, improve their ability to lead teams and scale themselves up to meet the growing demands of their role. Hiring an embedded coach is one of the best HR decisions I’ve made at Sonder.”
With over 20 years of experience transforming businesses into thriving, scalable organizations, I’ve had the privilege of working alongside and coaching some of the most inspiring leaders on the planet.
Each brought a different kind of vision—often impossible, always disruptive—and each required something unique to rise to the occasion. Some needed a reminder of how to access their intuition. Others needed new systems, fresh mindsets, or support operating from a grounded and empowered place.
What they all had in common was this: their success was directly tied to their commitment to self-awareness and the ripple effect they created in their relationships, their companies, and the world around them.
Having navigated nearly every scenario in business and the human experience, I’m here to help you meet this moment—one that demands courage, clarity, and a new kind of leadership.
Rachel Rosenberg, Founder & C.E.O of 33 Group
“In a matter of one session Alita recognized and surfaced issues that our team had been struggling to articulate, much less address. We left the experience with a deeper understanding of our values, our culture and our non-negotiables. Alita is a master at giving honest reflections and accelerating self-awareness. After partnering with her I feel equipped to navigate our ever-evolving team dynamics and the elusive complexities of the human experience!”
Joanna Griffiths, Founder & CEO at Knix
“We knew that we wanted to set up an Embedded Coaching function at Knix but candidly didn’t know where to start. Alita’s team took the time to understand our organization, culture and objectives and found us an incredible coach. I’ve received a ton of positive feedback from employees about how grateful they are to have coaching in-house, my only regret is that I didn’t do it sooner!”