It all begins with YOU.

how I can help

That discomfort you're feeling is evolution wanting to happen.

  • Alita Watson Matchmaking & Referral Service

    Referral Service

    If you're in search of the perfect coach, facilitator, or transformative experience to fast-track your journey, let me introduce you! I hold a diverse and global community of 'transformers,' each specializing in a wide range of industries and approaches, from corporate and conservative to progressive and unconventional. Serving as your 'Conscious Concierge,' we’ll begin with an exploratory session, and from there, I'll skillfully matchmake you with the ideal professional to propel your success.

    Investment: $275, Includes Exploratory Session & Introduction(s)

  • Alita Watson  Spot Coaching

    Spot Coaching

    An objective and unbiased perspective in critical moments is priceless. In these rapid-fire sessions, I serve as your compass, guiding you through complex situations. We'll work together to prepare for difficult conversations, uncover blind spots, and provide access to tools that accelerate success while minimizing discomfort. All sessions are confidential, leaving you with a sense of grounding and empowerment, ready to ride the next wave with confidence and clarity.

    For Current and Pre-existing Clients & Coachees. Investment: $325/Session

  • Alita Watson Embodied Leadership Programs

    Embodied Leadership Programs

    Embodied Leadership Programs are designed for Executives aiming to elevate their relational intelligence, confidence, and ability to inspire their teams. Together, we'll work on your 'inner game'—focusing on executive presence, ability to create connection and build trust —as well as your 'outer game,' enhancing how you physically present yourself and cultivate your authentic style across all areas of your life. Throughout our journey, I may connect you with specialists who use unconventional approaches to fine-tune your body, mind, and spirit.

    Corporate and Independent Programs Available. Investment Ranges from $10-$16K

  • Alita Watson Soul Scrubbing Retreat

    Soul Scrubbing Retreat

    An immersive experience designed for leaders who crave connection with like-minded visionaries and seek to harmonize their mind, body, and spirit. This 'choose your own adventure' retreat is held in the Sian Ka’an natural reserve in the Riviera Maya.

    Activities offer a unique blend of self-discovery, community building, and holistic well-being. Following the retreat, coaching and integration support is provided by supporting partners and guides.

    For Current and Pre-existing Clients.

Chief of Staff & VP at Sonder

Before working with Alita, I was very hesitant about managing peers and was allergic to giving feedback. Alita helped me unlock the ability to communicate directly with compassion, and this led to much more effective results from my team. She literally transformed me into a new kind of manager, and without her I would've been managed out of Sonder a long time ago. I will forever be grateful for the impact Alita has had on our organization and on me personally.”

Alita Watson Coach

Unifying YOU.


Leaders can be outwardly successful but inwardly tormented when they are out of alignment, be it in mind, body or soul. This can lead to suffering in many forms and exacerbated by a lack of clarity on where to begin, or a tendency to deprioritize 'the issue' until it reaches an urgent and agitating state.

 In my experience, the fastest way to get get out of your head and into the present moment is to be seen and felt as you describe the breakdown, breakthrough or in-between place you find yourself in.

What you share from this place offers a glimpse into the true state of your inner world, allowing us to explore what is needed most and where to begin.

Unsure of where to begin?

VP, Product & Data at Hotel Engine | Startup Operator & Advisor | Angel Investor

“Alita embodies what I would consider being key traits and qualities of a great coach, including being a powerful listener, inspiring trust, acting with tremendous compassion and integrity, and having both a high IQ and a high EQ. Alita had an acute ability to quickly understand complex situations, analyze relationships and group dynamics, and understand nuances. She was a fantastic partner helping me, my team, and other leaders navigate difficult conversations and resolve both short-term challenges and broader questions or situations of long-term significance.  And above all, she was instrumental in helping me grow as a people manager and leader.”

Volunteer & Photographer, Smile Network International

“I literally travelled to the ends of the earth with Alita. I've watched her spirit and energy guide people through difficult and confusing times. When I'm traveling with Alita I know she has not only my back but all those around her.”

Sometimes all we need is an honest and unbiased reflection of how we’re showing up in the world.

Alita Watson Coach

Meet Alita…

After a decade in global aid and another one as an Embedded Coach at fast-growth startups, I've worked alongside and coached some of the most inspiring leaders on the planet. 

I am in endless awe of the human experience - how interconnected, resilient and impactful we are when we’re committed to our personal and collective evolution. 

I am here to introduce you to what’s possible when you become curious, ready and committed to leading and living in your fullest potential.